HOSPITALITY
Restaurants & Technology: A love affair
M
Mridul Mohata
CTO
Dec 20, 20244 min read
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The culinary world loves to tinker, coming up with new and novel methods of food preparation and presentation. Around 20 years ago, convenience food gained popularity. Foamy sauces became a common sight on plates worldwide. And molecular gastronomy combined science with cooking that transformed fine dining.

Despite the constant innovation in what we eat, the places where we eat were surprisingly resistant to change. 

The Digital Dining Revolution

The restaurant industry faced a major shift in the last few years when the pandemic forced people to eat in their living rooms, making digital tools essential for restaurants to stay afloat. Since then, diners expect an entirely different type of experience with their favorite food spots, transforming a dynamic that hadn't changed for centuries.

Restaurants had to scramble to understand and transform themselves to fit the new paradigm. They updated websites, shifted to contactless payments, integrated third-party delivery apps into the POS systems and online ordering became the primary (in many cases, only) driver of sales. The restaurants that survived and thrived were the ones that successfully made the transition to digital, cloud, and artificial intelligence tools.

Leveraging Technology for Growth

If a restaurant starts from scratch today, it has a wide array of technologies to choose from to increase efficiency and streamline processes.

Smart Spaces

Self-Service Kiosks- Restaurants let customers place customized orders using these gadgets or tabs at their convenience. This optimizes the entire ordering process without having to wait for servers/attendants to come and take the order.
IoT-Enabled Devices: Restaurants are increasingly adopting IoT-enabled devices to monitor and regulate temperature, humidity, and energy consumption in their kitchens.
Automation: Robotic arms and automated systems are being used to streamline tasks like food preparation and dishwashing, improving efficiency and reducing costs.

Mobile Apps

Online Ordering: Mobile apps have made it easy for customers to order food online and either pick it up or get it delivered.
Loyalty Programs: Many restaurants offer loyalty programs through their apps, rewarding repeat customers with points, discounts, or exclusive offers.
Table Reservations: Customers can easily make table reservations through restaurant apps, avoiding long wait times.

Digital Menus

Interactive Menus: Digital menus can provide detailed descriptions of dishes, nutritional information, and even virtual tours of the kitchen.
QR Codes: QR codes can be used to access digital menus, eliminating the need for physical menus and reducing the risk of contamination.

Payment Technologies

Contactless Payments: Mobile payments and contactless cards have become increasingly popular, offering a convenient and secure way to pay.
Split Bills: Restaurants can use technology to easily split bills among multiple diners, making it easier for friends and family to dine together.

Data Analytics

Customer Insights: Restaurants can use data analytics to understand customer preferences, identify popular dishes, and optimize their menu offerings.
Inventory Management: Technology can help restaurants manage their inventory more efficiently, reducing food wastage and increasing profitability.

As the love affair between restaurants and technology continues to evolve, we can expect even more exciting developments in the culinary world with a dash of technology- from augmented reality menus to robotic bartenders.

So, are you ready to dine out on digital? 

To kick-start the process, get in touch with us.  

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